I've built two companies from zero across gaming and FMCG — scaling to 12M users, 150+ distributors, and profitability. Now I write about what I've learned: operations, distribution, AI, and the messy reality of building businesses without a playbook.
From running three parallel dev teams at a gaming studio to building an entire internal software suite solo — what 13 years of shipping products makes possible when AI compresses execution time.
Read more →The sequence of decisions is as important as the decisions themselves. A firsthand account of how Cotton Candy Station turned around — by doing the right things in the right order.
Read more →One of the easiest mistakes a founder can make is believing they can become everything the business needs. Self-awareness isn't a soft skill — it's a strategic one.
Read more →From 50,000 downloads and almost no revenue to 12 million+ — what the Gamefounders accelerator taught me about monetization, metrics, and the kind of mentorship that actually changes how you operate.
Read more →Most people fixate on the goal and scramble to get there. After two decades of building, I've learned that if you design the right process with enough care, the goal becomes almost inevitable.
Read more →After 14 years of building companies, I'm finally taking the time to write about what I've learned — and what I'm still figuring out.
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